Joan is trying to gather information on the membership at her Zen Center. She estimates that it will cost around $1,000 to gather the information but expects the information to lead to increased membership revenue of $1,100. Based on this information, Joan should:

(A) not gather the information since she will only gain $100.
(B) not gather the information since it will cost money and the Zen Center is a not-for-profit organization
(C) gather the information since the net gain will be $100.
(D) gather the information regardless of the cost