One of the distinct differences between ______________ and other forms of advertising is the fact that the medium used allows for a dialogue exchange of information between buyers and sellers, instead of a monologue type approach.
An Interactive Promotions is also known as Interactive advertising. They involve businesses conducting marketing initiatives based on customers' behaviors and preferences. The advertiser and the consumer engages in a "conversation" and this is believed to be better than traditional advertising. This is because interactive content is considered more effective at educating the buyer about the product offered.
