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sebastiansierraocm

Answer:

Mergers and acquisitions consist of either joining two or more firms, or having one firm acquire another firm.

The rationale behind a merger or acquisiton is always strategic: a merger or an acquisition is carried out with the goal of improving the economic position and performance of the firms involved.

Some business strategies that can be implemented by a merger or acquisition are:

  • Horizontal integration: companies that sell similar products merge in order to join forces and expand their market reach.
  • Vertical integration: companies in the same industry, but that sell different products (for example, one company sells cars and the other sells bikes) merge in order to expand their market share.
  • Conglomerate formation: companies in different industries join in order to expand their markets even more.

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